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Business-to-Business (B2B) Content

Featured Articles

This section showcases a collection of business-to-business content, including comprehensive guides and buyer guides. These resources are crafted to attract potential clients by providing in-depth information and enhancing their industry knowledge.

Bloomfire •

What Is Bloomfire? A Comprehensive Guide | Bloomfire

As companies grow, they encounter challenges in organizing and accessing information seamlessly. This is where Bloomfire steps in as a robust solution. Designed to streamline knowledge sharing and collaboration, Bloomfire has become an indispensable tool for many enterprise organizations, especially modern businesses.

In this guide, you’ll discover everything you need to know about Bloomfire and how it can transform your organization. We’ll also explore various aspects of Bloomfire, including i...
Bloomfire •

Internal vs. External Knowledge Base: What's the Difference? |Bloomfire

At the heart of knowledge management are knowledge bases, which can be categorized as either internal or external. Knowing the distinction between these two types is essential for organizations aiming to optimize their information search strategies.

An internal knowledge base is a centralized repository of information designed for use within an organization. It typically includes in-house knowledge such as company policies, employee handbooks, training materials, and proprietary data.

On the o...
Bloomfire •

What Is a Knowledge Base | Bloomfire

What is a knowledge base, and how can you implement one? A knowledge base is a comprehensive collection of your company’s answers, content, information, and solutions, organized in an easy-to-navigate location. The kind of solution you need may differ depending on your intended audience, and there are several different types of knowledge bases.

From the knowledge base description, software benefits, to best practices, and more, here’s everything you need to know about knowledge bases so that yo...
Bloomfire •

What Is Enterprise Knowledge Management? | Bloomfire

Today’s enterprises face the challenge of growing amidst evolving obstacles like talent shortages and economic uncertainty, requiring the use of all available tools. Company-wide knowledge can be a crucial strategic asset, encompassing protocols, systems, practices, and employee expertise.

While abundant, the challenge lies in organizing and retrieving this knowledge efficiently. Therefore, enterprise knowledge management systems are vital to transform knowledge sharing into a significant strat...
Bloomfire •

What Is Change Management? | Bloomfire

When a company restructures, launches a new technology, or merges with another organization, change management becomes indispensable. These moments of significant transition demand a system to guide employees and ensure the initiative’s success. Without it, companies risk widespread resistance, decreased productivity, and, ultimately, the failure of the change itself.

This post explores what change management is, its key concepts, and known models. Learn how it transforms potential chaos into a...
Bloomfire •

What Is a Wiki? A Complete Guide | Bloomfire

How fast and easy is it for your employees to collaborate and share knowledge? Whether working in-office, remotely, or in a hybrid setup, co-functioning is vital to problem-solving, generating better outcomes, personal growth and motivation, improved job satisfaction, and less stress. The question is how to make that work efficiently when most teams are separated by distance in some way.

The solution could be a wiki—but what is a wiki? Simply put, a wiki is a web-based platform that enables use...
TechnologyAdvice •

Best Sales Enablement Software 2024

What is sales enablement software?


Sales enablement software is a centralized hub of tools that help salespeople improve their sales performance through content management and delivery, seamless training, engagement tracking, reporting, and more. Features under sales enablement can be embedded in existing systems, such as customer relationship management (CRM) software, marketing automation solutions, lead management platforms, and sales intelligence software.


Top sales enablement software...
Fit Small Business •

The Ultimate Guide to Customer Retention

Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Keeping a plump customer base is a unified goal for all business areas. In this endeavor, customer retention remains the most feasible blueprint, rooted in providing exceptional customer experience (CX) in all stages of the sales process. Uncover what it means to retain customers, metrics and st...
Fit Small Business •

The Ultimate Guide to Customer Service Automation

Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Since the optimization of artificial intelligence (AI) in the business space, there has been an increasing demand to expand automation in customer service. Although AI is not particularly new in customer support, especially with the rise of chatbots, more people equate an automated customer serv...
Fit Small Business •

35 Funny Sales Memes You Can Relate To

Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Nothing says burnout like a sales rep’s day-to-day routine that is reduced to numbers, rejections, and downright disappointment. Luckily, you can inject a pinch of humor into these realities, allowing salespeople to unload some of the pressure and prevent a full-blown meltdown. Check out these p...
Fit Small Business •

6 Best CRM for Travel Agency Software

Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you.Travel agencies handle multiple bookings, itinerary customization, campaign deployment, and client management. For this reason, having customer relationship management (CRM) software becomes imperative for travel agents, as it cuts the work in half while boosting productivity and efficiency. The...
Fit Small Business •

7 Best Shared Calendar Apps for Small Business

A shared online calendar makes it easy to set up a meeting, track sales activities, oversee task management, and set appointments with clients. The best shared calendar apps not only let you schedule events, but also offer functionality for collaboration, third-party integrations, and built-in appointment reminders. We’ve rounded up seven of the top calendar-sharing apps based on pricing, user reviews, and essential features, and arrived at the following:
*Based on annual billing; monthly billin...